To be Mar-tech minded is to deeply understand that education is a business. Moreover, it is a multifaceted enterprise with purse strings controlled and pulled like those of a marionette.
To be Mar-tech minded is to marketing techniques both in and out of the classroom. Anything but straightforward 
To be Mar-tech minded is to remember that the students of today have never known a world without the internet; 
To be Mar-tech minded
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